Sweden ‘s exceptional natural scenery and enormous tracts of untouched wilderness are a major attraction to the inhabitants of more densely populated parts of Europe and the world. People from around the globe travel to Lapland to experience the magnificent natural scenery and such exotic phenomena as the midnight sun, the aurora borealis (northern lights), Arctic chill and total silence. The capital city of Stockholm has become a world attraction, luring tourists from all over the world with its unique mixture of natural beauty, cultural heritage and modern international urban culture, including its dynamic design, fashion, gastronomic, music, art and entertainment scenes.
Built on 14 islands around one of Europe ´s largest and best-preserved mediaeval city centres, the Swedish capital is superbly positioned, with stunning and extremely varied scenery in every direction. Stockholm’s total area contributes significantly to one of the world’s most alluring cityscapes. Its numerous waterways are criss-crossed by 57 bridges, while green parklands seem to be around almost every corner. During the long summer days, there are countless open-air wine & dine options for enjoying the magnificent natural setting. Stockholm offers a wealth of museums, theatres, sights, attractions and events, whether your interest lies in history, art, opera, modern dance, traditional handicraft, contemporary design or virtually anything else.
Skåne is a landscape of contrasts, which offers great diversity within easy travelling distance. The countryside is varied — from the wide open plains, rolling fields of rapeseed, and 400 km of coast lined with white sandy beaches, to the deep forests of the north east and the steep cliff faces of the north west. It is only a short journey from peaceful countryside and picturesque fishing villages to the vibrant cities of the region: Malmö in the southwest with its cosmopolitan atmosphere, Helsingborg in the northwest and Kristianstad in the northeast.
Over the past decade, Malmö has undergone a most dramatic post-industrial transformation. The cosmopolitan city has “reclaimed” the seafront, where entire new city districts full of interesting modern architecture and bustling street life have been constructed. Still, downtown Malmö remains a small, friendly and pleasant city core where almost everything is located within easy walking distance.
Of course, another radical change has been the mighty Öresund Bridge, opened in 2000, which connects Malmö with Denmark´s capital Copenhagen, just twenty minutes away, forming a single bi-national metropolitan area, one of the most expansive, exciting and energetic in Northern Europe.
Lund is a meeting place for people and their ideas, knowledge and creativity. In this thousand-year old city centre, the Lund Cathedral, the University building, the Art Gallery and the city’s many museums exist in harmony together with buzzing market squares, shops, departments stores and well-frequented cafes and restaurants.